COMMERCIAL
LIVE+ Energy Drink
LIVE+ Energy Drink Online Commercials
LIVE+, one of New Zealand’s biggest Energy Drink brands engaged our team at Headstrong Films to create new content pieces for an online advertising campaign with the goal of familiarising the customer with the new flavours and can designs.
TURN-KEY
Concept , animation & post production by our team at Headstrong Films.
COMMERCIAL
LIVE+ Energy Drink Online Commercials
The Back Story
LIVE+ engaged our team at Headstrong Films to create a pair of online commercials. The goal was to get the new cans and flavours of LIVE+ in front of the customer in a fun and vibrant way that reflected the brand’s values.
Our team with then created storyboards and scripts with various options and looks. Once the final 2 options were chosen, we began the process of modelling the cans and ice cubes inside 3D animation software, ‘Blender’. Then editing the animations to vibrant on-brand music with a local New Zealand VoiceOver artist to connect with the target market.
The campaign rolled out online and became one of the most successful YouTube campaigns in New Zealand for 2021.