The Back Story
LIVE+ engaged our team at Headstrong Films to create a pair of online commercials. The goal was to get the new cans and flavours of LIVE+ in front of the customer in a fun and vibrant way that reflected the brand’s values.
Our team with then created storyboards and scripts with various options and looks. Once the final 2 options were chosen, we began the process of modelling the cans and ice cubes inside 3D animation software, ‘Blender’. Then editing the animations to vibrant on-brand music with a local New Zealand VoiceOver artist to connect with the target market.
The campaign rolled out online and became one of the most successful YouTube campaigns in New Zealand for 2021.